Privacy & Cookie Policy

The London Cake Academy

Last updated: December 2025

1. Who we are

The London Cake Academy Ltd (“we”, “us”, “our”) operates the website https://thelondoncakeacademy.com.

If you have any questions about this policy or how we use your data, you can contact us by email via the website contact page.

2. What this policy covers

This Privacy & Cookie Policy explains how we collect, use, store, and protect your personal data when you:

  • Visit our website

  • Enquire about or book courses

  • Sign up to newsletters or free resources

  • Use our online learning content

It applies only to this website and does not cover external websites we may link to.

3. The personal data we collect

Depending on how you interact with us, we may collect:

  • Personal details: name, email address, phone number

  • Booking information: course bookings and attendance

  • Website usage data: IP address, browser type, pages visited

  • Marketing preferences: newsletter opt-ins

  • Comments & forms: information you submit via forms or comments

Some data is collected automatically using cookies (see Section 9).

4. How we use your data

We use your data to:

  • Process course enquiries and bookings

  • Communicate important information about your course

  • Send newsletters or marketing emails (only if you’ve opted in)

  • Improve our website, content, and services

  • Monitor website performance and usage

We do not sell your personal data.

5. Legal basis for processing (UK GDPR)

We process personal data under the following lawful bases:

  • Contract – to deliver booked courses

  • Consent – for newsletters and marketing

  • Legitimate interests – improving our website and services

  • Legal obligation – where required by law

You can withdraw consent at any time.

6. How long we keep your data

  • Course-related data: up to 12 months after course completion

  • Newsletter data: until you unsubscribe

  • Website analytics data: as defined by our analytics providers

You can request deletion sooner where legally permitted.

7. Sharing your data

We may share limited data with trusted third-party services necessary to run our website and business, such as:

  • Website hosting providers

  • Email marketing platforms

  • Analytics and advertising services

These providers only process data on our instructions and comply with UK GDPR.

8. Google AdSense & advertising

We use Google AdSense to display advertisements on some pages of this website.

Google and its partners may:

  • Use cookies (including the DoubleClick cookie)

  • Show ads based on your visits to this and other websites

You can:

  • Opt out of personalised advertising via Google Ad Settings

  • Manage cookies through your browser settings

More information on how Google uses data is available in Google’s Privacy Policy.

9. Cookies

Cookies are small text files placed on your device to help the website function and improve your experience.

We use the following types of cookies:

Essential cookies

Required for basic website functionality.

Analytics cookies

Help us understand how visitors use our site (e.g. Google Analytics).

Advertising cookies

Used by Google AdSense to show relevant ads.

You can control or delete cookies through your browser settings. Disabling cookies may affect site functionality.

10. Embedded content

Pages on this site may include embedded content (e.g. YouTube videos). Embedded content behaves as if you have visited the external site directly and may collect data according to their policies.

11. Your rights under UK GDPR

You have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request deletion of your data

  • Object to or restrict processing

  • Withdraw consent at any time

To exercise your rights, contact us via the website.

12. Security

We take reasonable technical and organisational measures to protect your data.
However, no internet transmission is ever completely secure.

13. Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with an updated date.

14. Contact

For privacy-related questions, please contact us via https://thelondoncakeacademy.com.

Attribution

This policy has been adapted and updated to meet current UK GDPR and Google AdSense requirements.

For privacy-related questions, please contact us via https://thelondoncakeacademy.com.